Own The Road: TV Commercial
Creative Directors: Alison Farmer and Leif Allen
Technology: The Road to 5G
What does it take to build a 5G network? From field techs to tower climbers and engineers I’ve been out in the field telling the story of what it takes to build a nationwide network. Part 1 of a two-part story.
There have been a lot of developments in 5G technology, and I’ve been immersed in creative work that tells a network story in a consumer-friendly way. From the recent “Own The Road” campaign, to stories about the teams building the nationwide network, I never lose site of the human story. This shift towards human narratives was highlighted in a 2019 AdAge article about the brand.
Me: Creative Director and Writer
Production Partner: Hey Brutus
Technology: The Leader in 5G
What does it take to build a 5G network? Let’s hear from the people who did it! Part 2 of a two-part story.
Me: Creative Director and Writer
Production Partner: Hey Brutus
Technology: 5G Social
A 30 second breath defying climb up a tower created for T-Mobile leadership’s social channels.
Me: Creative Director and Writer
Production Partner: Hey Brutus
