In my current role as Head of Brand Studio I led the creative rebrand for Microsoft Advertising. We developed a visual identity that remains loyal to the equity of the Microsoft brand but also stands out to advertisers and redefines the AdTech experience. In partnership with Moving Brands, we developed an ownable visual system with transformation at its core. We anchored the visual identity to a three-piece graphic shape: amplification of advertising, growth, and endless possibilities.

Head of Brand Studio: Me

Agency: Moving Brands