Meet Alison Farmer

Everyone has a story to tell, and anyone can ask them to tell it on camera. I’ve done that with athletes and presidents. Engineers and champions of diversity. Activists and everyday people.

But helping people tell a powerful and meaningful story is more difficult than simply hitting the record button. It takes a unique combination of collaboration, persuasion and commitment to build trust, capture the story and shape it into its most effective form. That is the kind of work I have strived to do, throughout my career.

I am known as a strategic thinker and creative storyteller, with a demonstrated ability to develop compelling storylines. I know how to align those stories to digital and social channels for brands, to build awareness, reputation and preference. I’ve created video productions that are both stunning and measurably effective, and I am a master at finding authentic stories and telling them in a brand voice. The people I have interacted and worked with throughout my career (including that president, Barack Obama) find me easy to talk to, fun to work with, and passionate about delivering on craft and quality.

I’ve worn many hats but they’ve all been part of the same journey, leading to the work I do now as a Creative Director and Video Director. I never lose sight of the heart of a story, the need to create a sense of purpose and, most importantly, the need to make it engaging for the audience.

When I receive a brief, I know how to zero in on the strategy, translate it into a concept, then lead the process of bringing it to life in a visually beautiful way. I can write the interviews, direct the talent, manage the post-production and shape the story. Or I can step back and coordinate the team tasked with delivering on the brief, offering my experience, expertise and collaborative ability.

I thrive on working with people. Whether it’s the subject of the story, the crew on a video shoot, or external production partners, I believe the best stories come from collaboration. This has held true at every stage, from my early career in documentary production, to my own production company in New Zealand, to standing up a brand narrative team and delivering powerful and culturally relevant work for a Fortune 40 company.