Women’s Refuge

In New Zealand, police attend a family violence incident every five minutes. The Women’s Refuge needed to emphasize that money was urgently required to provide vital services to keep women and children safe. I worked with Double Fish to create a powerful appeal that led to an 800% increase over the previous year’s fundraising.

See why Stop Press described the spot with actor, Temuera Morrison as “the static electricity of advertising because of the way it makes the hair on your arms and the back of your neck stand up."

Director/Writer: Alison Farmer
DOP/Photographer: Simon Clark
Agency: DoubleFish