When Microsoft Advertising set out to demonstrate its leadership in Generative AI on a global stage, I led the creative team that designed every asset for this high-profile international event. From concept to execution, we crafted a multisensory experience that transformed the venue into a fully immersive technology showcase.

This end-to-end activation included everything from physical stage design to more than 25 dynamic presentations, integrated social campaigns, and interactive touchpoints. One of the highlights? I had the incredible opportunity to take the stage for a live conversation with actor and entrepreneur Issa Rae—bringing storytelling and strategy together in real time.